I was browsing the internet, after a long respite, and I happened upon this Yahoo! article. It interested me because it featured a complaint about IMAX presentations. For just about anyone who has gone to an IMAX movie--with it's building-high screen and three-dimensional imagery--the experience is magical and puts him/her in a different world. So when I came upon this article, I first thought this may be some parody of IMAX and that any negativity suggested by the article's headlines should not be taken that seriously. This is especially given the fact that the reported complaint was given by a commedian. But as I looked further into the article, I got really interested and started to wonder if the complaints made were more than just sarcasm in passing. May be this commedian does have a point: that we, as consumers, have become too passive in our dealings with producers and sellers. Whatever the full truth behind this IMAX incident--whatever it may imply for other IMAX showings---the whole gist of the article seemed to re-pronounce an old-age wisdom: be careful what you pay for. The reported response of IMAX's CEO towards the commedian's complaint is no less reassuring in this regard.
